Ebba Laurin – 8 January
Ebba Laurin is one of Sweden’s most experienced voices at the intersection of strategic leadership, change, and business model innovation. With more than 25 years of experience spanning startups, global corporations, and academia, she brings rare depth — combined with sharp practical relevance — to leadership in complex and uncertain environments.
Her career includes senior roles in early internet startups in the 1990s and large-scale transformation work at Ericsson during the 2000s, where she worked with strategy, innovation, and organisational change in highly complex systems. For the past 15 years, Ebba has also been active in academia, teaching highly diverse student cohorts at some of Sweden’s leading universities.
Today, Ebba works with executives, entrepreneurs, and organisations navigating volatility, uncertainty, complexity, and ambiguity. Her focus is on self-leadership, co-creation, collective intelligence, and leadership capability when old playbooks no longer apply. She is known for learning processes that are research-based, deeply practical, and often described as unconventional, engaging, and effective.
A core conviction in Ebba’s work is that no leader navigates complexity alone. Strong leadership requires preparation, reflection, and the courage to face reality head-on — not simplify it away. She also explores the thoughtful use of AI as a tool to deepen critical thinking and learning, rather than as a shortcut around leadership responsibility.
Ebba is currently preparing several online programmes focused on leading oneself and others through uncertainty and change, alongside her ongoing work in education, advisory, and leadership development.